Top 10 Most Memorable Logos Ever!
Top 10 most memorable logos ever (We think).
Logos are arguably the most vital part of your business. They are the first thing that your customers see and, if they are effective, they will be the thing your customers remember you by. In this blog post we are going to look at the top 10 most memorable logos we think there are across the world.
The logo for the London Underground was first created in 1908 and was called the “Bullseye” up until 1972 when it was renamed “Roundel”. The logo has been tweaked over time but has remained true to its original design. The red, white and blue logo is a perfect combination of abstraction, typography and form. This logo is so popular it has not only been used for symbols of the underground and other Transport for London Networks, it has been redesigned on many occasions for different brands’ advertising and design campaigns.
We all know the apple logo, but do we know where it came from? The original logo was created by Rob Janoff in 1977. At first, he just designed a simple apple, but after much consideration he decided that the logo could easily be mistaken for other fruits and it wasn’t distinctive enough – so he decided to add the ‘bite’ which nowadays means different things for different people. From 1977-1998 we saw the ‘Rainbow Apple’ which then became the ‘Translucent Apple’ for 1998. From 1998 through to 2000, Apple used a monochrome version of their logo which then became the ‘Aqua’ version in 2001-2007. Today’s logo seen on all new Apple products is the ‘Chrome’ version.
In 1971, Carolyn Davidson, a student at Portland State University, created the Nike ‘Swoosh’. She wanted it to convey motion in its design and we think it’s perfect. The logo hasn’t been changed since it was first designed and is still, to this day, one of the most iconic logos out there.
The famous Golden Arches were created in 1961 and the design came from a stylised sketch of a full circle spilt in 2. The designers then realised it looks like an ‘M’ – which is the first letter of ‘Mcdonalds’ so it fit perfectly. Since then the ‘Golden Arches’ have been incorporated into the logo whatever other changes are made.
In 1886 John S Pemberton finalised the delicious taste of the soon-to-be well-known drink but they still didn’t have a name or a logo, so Frank M Robinson suggested the name ‘Coca-Cola’ as he thought the two C’s would look well in advertising. The original logo was simply the brand name written in ‘Spencerian Script’ font – which was popular in the era. Today the logo is very similar and still has the curly font it was originally created with.
The first Lego logo was developed in 1934; it was very blocky with dark wooden colours and very basic. ‘Lego’ is a danish translation of the words ‘Play Well’. The logo was updated in 1973 with curved, simple edges and the colours red, white, black and yellow. This logo is more suited to the brand as it is attractive, bright and eye-catching and more attractive to children due to the use of colours.
The Warner Bros logo first appeared on the film ‘Key Largo’ in 1948. The early version of this logo was depicted on a background made up of painted clouds. Later this background was removed and replaced with plain colours.
Chanel’s iconic logo was created in 1925 by Coco Chanel herself. It consists of 2 interlocking ‘C’s’ representing her initials. It has remained unchanged since 1925 and uses a custom font. The logo is in black to represent elegance, elitism and wealth.
Disney is one of the most well-known corporations across the whole world so understandably their logo is too. The first version of the logo was ‘Revolving Mickey’ showcasing Disney’s first creation of Mickey Mouse and their ability to be leaps and bounds ahead of other corporations with their technological skills. This logo was then developed into the castle we all know and love today. Originally this was just in white with a blue background and has been re-designed as a ‘real’ castle against a landscape background.
The world-renowned charity WWF was founded in 1961 in Switzerland. The inspiration for their logo came from Chi-Chi the giant panda who was living at the London Zoo in 1961. It is a strong and recognisable symbol which is understood by all languages.
We’d love to know where the inspiration for your logo came from! Why not let us know in the comments below.
Always remember that your logo should be strongly featured on any design. If you are unsure of where to place your logo on your print-ready design, our graphic design team can help you with this for a small fee.