Minimalist Leaflet Design

A Third A4 Roll Fold 6 Page Leaflet

Minimalist leaflet design

Minimalism can be categorised as simple design with very little embellishment. When you look at a minimalist design, whether it’s in a room, on paper or a website, you will notice that it is extremely sparse and simple, and this is the key feature of minimalist design. This style is becoming increasing popular, especially due to recent changes such as people’s realisation that there is more to life than just possessions along with the increase in jobs that aren’t the traditional 9-5 such as bloggers and Youtubers who have a large online presence.

Minimalist leaflets are one way of bringing a popular design style into your marketing so in this blog post we are going to look at some hints and tips to creating the best leaflet with a minimalist design.

  • Images are key when designing a minimalist leaflet – fewer text sections and more ‘tell all’ images not only make sure your leaflet easier to understand, they also make it more aesthetically pleasing.

  • Choose one or two key colours that you want to include on your leaflet and don’t go too overboard with fonts – try to stick to one.

  • Try to use as little text as possible, text is not aesthetically pleasing and will make your leaflet look more bulky and messy. For text you must include, try placing a white border around the outside of it to split it up from the rest of the content.

  • Use icons that are monotone as bullet points to break up any large pieces of text.

  • Bold colours and strong lines are necessary to make your leaflet clean and modern.

  • Don’t make the way your leaflet is folded too complex – a single fold or trifold works best.

When choosing the finish for your leaflet make sure it fits your brand style and matches your other printed materials. Here at The Printing House we offer both matt lamination and gloss lamination options. We can print your leaflets in any size, shape and quantity you want.

Call us on 01270 212100, email or click here for a quote today!