5 Methods of Promoting a Vintage Clothes Shop

5 Ways to Promote Your Vintage Clothes Shop

The next blog in our series of ‘How to promote your business’ is all about how to promote a Vintage Clothes Shop. We believe there’s no better feeling than rooting through the rails in a vintage shop to find a real gem – and at a bargain price! Here are some ways that you can promote your clothes shop to local people and potential customers all over the globe!

1. Emphasise your Unique Selling Point (USP)
   Already you are completely different to every high street shop and most online merchants, but you have many other USPs you could emphasise to both potential and current customers. For example, you could offer a free mending/alteration service to anyone who buys from your shop, which will encourage people to purchase from you even if it is too big or too long as they can get it altered!
   
   You could specialise in a certain brand of vintage clothing e.g. Levi’s, Adidas or Wrangler! This will attract people who are interested in those brands and will also give you something specific to push for your promotional activities.
   
   Whatever your USP is, make sure that you highlight this in any marketing and sales efforts. Otherwise you will get lost with all the other clothes shops simply selling clothes!

2. Use social media to your advantage
   Everyone is on social media, so what better way to reach people from all over the globe for free? There are many different places where your business can hold a free account (with paid advertising and boosting options available) and our favourites are Facebook, Twitter, Instagram, Snapchat and Pinterest.
   
   These channels not only help you to promote certain products, offers and events, they also allow you to build up a ‘Brand Image’. This image is things like what your brand stands for, and what your morals are – along with what the owners are like and what trends they are into.

3. Hold ‘Sale Days’ once a month
   What better way to attract new and existing customers to your store and get rid of current stock to make way for new items?
   
   Hold ‘Sale Days’ at least once a month, where you offer anyone visiting the shop on that day something like 40% off everything they purchase or a ‘Buy one get one free’ offer. Offer exclusive offers, gifts or hold competitions on these days to attract more customers.

4. Voucher codes
   Increase sales and make your brand visible to a larger audience by offering voucher codes for customers to use against purchases. Send out these codes via email campaigns, on physical mailouts (postcards, flyers etc) or by posting the codes on social media. These codes are also a good way to track your Return on Investment to see what works and what doesn’t for promoting your business.

5. Loyalty cards
   Loyalty cards simply encourage customers to return again and again to make repeat purchases. As well as this, the cards also get your brand out there.  Make sure to get your loyalty cards professionally printed and designed to match your brand style – otherwise they will make your brand appear disjointed and cheap.

Here at The Printing House our dedicated printing team will take the time and care to print and finish your printing jobs to the highest standards. If you are interested in a quote then ring our sales team on 01270 212100, email us enquiries@theprintinghouseltd.co.uk or click here.