How to design a creative Calendar to be proud of

As much as we don't want to think about it, 2018 is upon us which means you need to get your 2018 Calendars and Desk Pads sorted! Read our Blog Post to find out more about creative Calendar Design.

September 11, 2017

How to design a creative Calendar to be proud of

Calendars are a great way to get your brand in front of the customer 24/7 whilst also providing them with a piece of useful stationery to help them with day to day tasks. There’s no use designing and producing a calendar if it isn’t going to catch the customers attention and encourage them to interact with your brand, so here are some tips to help you create a calendar to be proud of.

  1. Monthly themes

Give each month in your calendar a different theme, this will make it more engaging and exciting for your customers. It will also encourage them to look forward to the next month.

Make the themes relevant to the month, for example in October have a Halloween theme and in February have a Valentines theme. Make sure to only use high resolution images as these will keep your calendar looking professional and inspire the customer to buy from you.

  1. Choose the right typography and colours

Make sure to use your company house style (the font, colours and layout) for the calendar. As well as the customer instantly being able to tell that this is your company’s product, it also helps to convey your brand message.

If you decide to choose a new or contrasting type face for your calendar then make sure that it gives the same message to your customers as your current font. To find out more about choosing the right type face read our ‘Psychology of Typography’ Blog Post.

  1. The size and the format

We can produce your calendar in any size, shape and colour that you want. Some popular styles of calendars are Wall ‘Planners’ in A2 or A3, Desk ‘Pads’ in A2 or A5, Pocket/bag size calendars usually A6 or A5 size and the ‘Tent’ style you usually see on desks.

Desk Calendars are a great way to get your brand in front of the client 24/7 and provide something useful for them to use.

  1. The material used

Make sure when producing your calendars, you choose the correct paper weight, this will not only influence the suitability of your product but will also communicate a level of ‘quality’ to the person using it.

As well as the paper weight, it is also essential that you choose the right finish. Some popular choices are Gloss Lamination and Matt Lamination. Both are great finishes which convey a different message, in this case we would recommend Gloss lamination as this gives the calendar a ‘shiny’ finish and helps to protect it from scratching, whilst also making it look more expensive.

  1. Any special extras

Make your calendar stand out with special extras including things such as monthly tear able coupons, special dates already marked down on the calendar and visual extras like Spot UV Varnish and Foil Blocking.

Adding these thing to your calendar will increase its value to the customer and will also position your brand as prestige.

Speak to a member of our team today on 01270 212100, or here, to get a quote for your calendars. Don’t have any artwork? For a small fee, our Graphic Design team can come up with something for you.

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